BPP: Defy Your Limits
for
BPP
With
Live & Breathe
We worked with Live & Breathe to bring this dimension-hopping TVC and social campaign to life for BPP university. Launching a new undergraduate business degree offered to 18 to 25 year old self-pay learners who had previously ruled out a traditional university, the concept was ambitious: take one prospective student and launch him through digital portals into multiple versions of his potential future. From data scientist to podcast host to global leader and more, a visual metaphor for education as a gateway to multiple careers, not a single rigid path - Virtual Production made it possible.
We wanted to break the mould of the standard education advert. No white walls, no corporate voiceover, just high-energy, cinematic storytelling - something that would make Gen Z lean in and listen. This fast-paced journey through the educational multiverse was achieved by building a collection of worlds in Unreal Engine, rendered as live backdrops on the LED wall of our Virtual Production stage: a cafe, a server room, a podcast studio, abstract digital domains and more. Transitions between those worlds were driven by kinetic camera moves captured by our Motion Control Cinebot, keeping as much of the action in-camera and grounded, without the need for complex compositing in post.
Traditionally, multiple locations means multiple travel days, weather contingencies, a ballooning budget and much less control. We did it all in one Leeds studio across two days.
Because the LED volume held every environment, there were no sky replacements, no greenscreen keys, no environment builds to composite in after the shoot. That meant the post was light on VFX and heavy on craft, and we could focus on nailing the edit. Only one sequence was planned with post-production embellishment in mind: for the shot where the camera soars through the neon-lit circuits and drives inside a computer tower, we stitched the top and tail of two motion control shots together with an entirely AI generated camera move.
A cinematic colour grade ensured that the many worlds of our multiverse were able to sit together more cohesively, then the hero masters were packaged up for Netflix, Disney+ and Clearcast delivery, alongside social cutdowns in every aspect ratio.
