Taste Matters Campaign
for
Pilgrims Choice
With
Above+Beyond
Tungsten shot Pilgrim's Choice 'Taste Matters' cheese TVC at our Leeds food and drink studio with Above+Beyond and Eat&Breathe, on cheese-buying research. Tungsten managed the end-to-end creative video production, with post-production in-house at our Leeds studio.
Above+Beyond came up with five brilliant and quirky videos to display the mouth-watering essence of Pilgrims Cheese, which we helped execute over the 4-day production in Leeds. The first two days were dedicated to video, and the latter to stills for which we brought on creatives from Eat&Breathe.
Our team took care of gathering the most talented directors, camera/lighting crew, art department, location staff, and food stylists who put all their effort into making the magic happen. Above all, we hosted the casting and call-backs in our studio.
On top of sourcing the editor, the Tungsten team completed essential colour grading, resizing, and VFX on the final videos, as well as taking care of the voiceovers, SFX, and the sound mix. Finally, we graded and composed the still images delivering an original stand-out campaign to Pilgrims.
Throughout the project, we stayed on top of and implemented all the feedback from the client to make sure the TVCs turned out exactly as they envisioned them. The deliverables went live on Discovery+ Food Network, and the clients web & social.
