State of the art Virtual Production facility in the heart of Yorkshire. Built by Tungsten.
An LED wall doesn't just play a movie. It plays the right movie for where the camera is right now.
Cameras have positions. Performers move through them. Most studio backgrounds don't notice. A virtual production stage is the version that does. The LED wall watches the camera, redraws the world to match, and emits actual light onto the talent and the foreground. What you see in the lens is what the audience sees on the cut.
That single trick changes a lot. Backgrounds replace locations. Time of day becomes a slider. Eight markets become eight versions of the same shoot. The actor sees the world they're acting in, lit by it. The post tail shrinks because the look was approved on set.
We read the brief, scope the markets and formats, and tell you whether VP is the right tool. If it isn't, we say so.
Environments built in Unreal from your reference, your photos, or original concept. AI plates where they speed the path without becoming the show.
You walk the virtual set in USDZ on a phone before any LED panel switches on. Camera angles, lighting, and look approved before the shoot day starts.
Cinematographer, director, talent, full crew. The volume is one tool in the room alongside motion control, high-speed, and traditional rigs.
Most of the look is in-camera. In-house grade, VFX cleanup, motion graphics and sound design under the same roof.
Five things VP did at Tungsten that traditional production could not, anchored to real campaigns and documented numbers.
Eight markets, one shoot programme. Forty per cent reduction in post-production time. Fourteen million TikTok impressions. Two hundred and sixty-five thousand Meta clicks. Number three best-seller in launch window.
Five worlds. Two days. One studio. Zero unit moves. "We've not cut any corners, we just found better solutions." — Director Kieran Edwards.
New York and London versions of the commercial, both shot from the same Leeds stage in a single day. AI plates of each city playing live on the wall. Phantom 240fps on the hero shot.
Cottage, yurt, lodge, holiday park, apartment, hot tub, family home. One stage. RED 8K reframed to 16:9, 9:16 and 1:1 with no duplicate shoots. Mid-flight upgrade from social to TV and cinema, no reshoot.
A lamp moved inside Unreal updates the monitor live. Approval moves to the floor. Post stops being a black box. Anchored to BPP and Sykes shoot days.
Half of the briefs we see don't belong on the volume. We'll tell you which half yours is.
Virtual production is the wrong tool for some briefs. We'll tell you which ones.
Come and see it. Bring a brief, or don't. Forty-five minutes on the floor with Andrew and Simon, no pitch theatre, just the room and the maths. Leeds in person, or a video walkthrough if travel doesn't work.
Unit 7 Armley Nano Park
Pickering Street
LS12 2BJ
7 Bell Yard
WC2A 2JR